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Privacy Policy

Scope

This Privacy Policy describes how The Er Law, PLLC (“Firm,” “we,” “us”) collects, uses, discloses, and protects personal information from visitors to our website and from prospective and current clients in connection with our legal services (including trademark matters). We are a law firm based in Rockland County, NY; we follow applicable federal and New York professional and data privacy rules.

Information we collect

Contact & identity: name, email, phone, postal address.
Client/matter information: case details, documents, communications you provide.
Financial: billing and payment information (note: payment card processing is handled by third‑party processors; we do not store full card numbers).
Technical: IP address, browser, device, cookies, and site analytics.
Communications: messages exchanged by email, phone, client portal, or other channels.

How we use information

​We use personal information to:

  • Provide legal services, communicate about your matter, and manage client relationships.

  • Conduct conflicts checks and fulfill ethical and regulatory obligations.

  • Process payments, schedule appointments, and send administrative notices.

  • Send marketing communications only if you have expressly consented.

  • Improve and analyze our website and services using aggregated analytics.

Legal basis and confidentiality

​For clients, processing is necessary to provide legal services and comply with professional obligations. Where applicable, we rely on consent for marketing. Client communications transmitted via secure channels are protected by attorney‑client privilege when applicable. Do not send privileged or highly sensitive information via unsecured channels (e.g., general email or SMS) unless agreed.

Sharing and disclosures

We do not sell personal data. We may disclose information to:

  • Service providers (hosting, payment processors, analytics) under confidentiality agreements.

  • Legal or regulatory authorities to comply with law, court order, or to defend legal claims.

  • Other parties with your consent or as necessary to represent you (e.g., vendors, co‑counsel).
     

Data security and retention

We maintain administrative, technical, and physical safeguards designed to protect personal data in accordance with legal and professional obligations. We retain client files and records as required by law and professional rules; non‑client data is retained as reasonably necessary for business purposes. Certain records may be retained even after client requests for deletion if required by law or ethical duties.

Cookies & tracking

Our website uses cookies and third‑party analytics to improve site performance and user experience. You can manage cookie preferences through your browser settings.

Your rights

  • Access and correction: You may request access to or correction of your personal information.

  • Deletion: You may request deletion; requests may be limited by legal, ethical, or retention obligations.

  • Opt-out: You may withdraw consent for marketing communications at any time.

How to contact us

​To exercise rights, ask questions, or make a privacy or SMS request, contact: ahmet@theerlaw.com
Changes to this policy
We may update this Privacy Policy. Material changes will be posted with a revised effective date.

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